Landwirt.comVerkaufsoptimierer
As part of Landwirt.com's ongoing commitment to improve user experience and functionality, Austria's leading agricultural marketplace identified an opportunity to further advance its customer interaction and sales processes. Landwirt.com decided to partner with Devehope and Mashed to develop the sales optimization platform Verkaufsoptimierer, designed to help agricultural machinery dealers with the sale and ongoing servicing of agricultural machinery.
Technology
Atoolbuiltfordealers,withdealers
Landwirt.com is dedicated to continuously improving its services and recognized the potential to offer its dealers an integrated tool that helps them effectively handle customer interactions. The idea came from a desire to make communication between dealers smoother and enhance their sales activities. Landwirt.com collaborates closely with its merchants and encourages cooperation, creating an environment where new ideas can thrive.
In realizing this vision, Thomas Mühlbacher and Ludwig Schwarzmayr, CEOs of Landwirt.com, approached Mashed's team — Miriam Derler, COO, project manager, and UI/UX designer, and Manuel Penaloza, CEO. Together, they created the Verkaufsoptimierer concept, setting the foundation for a new chapter in effective customer interaction management. Miriam created the first visual roadmap in Figma based on feedback gathered during dealer visits organized together with Landwirt.com, while developer Jakub Pojsl started bringing the design to life, one line of code at a time.
LostOpportunitiesandFragmentedCommunication
Dealers on Landwirt.com, who sell tractors, farm equipment, and other products, faced significant challenges due to disorganized and fragmented communication channels. Customer inquiries came through various sources, such as phone calls, e-mails, marketplace chats, and in-store visits. Managing these different channels proved to be difficult and time-consuming for sales teams.
The lack of a unified system for managing customer inquiries led to several issues for dealers on Landwirt.com. Sales teams struggled to keep track of potential customers, resulting in missed opportunities and lower sales figures. Additionally, this disorganization negatively impacted customer satisfaction, as clients experienced slow response times and inadequate follow-up from sales representatives, straining the dealers' reputation and hindering their ability to grow their business.
Unified,Organized,andMeasurableCustomerAcquisition
Verkaufsoptimierer offers a comprehensive set of features designed to streamline customer acquisition, enhance communication, and improve sales efficiency. It is specifically designed to meet the unique needs of machine dealers, making it the ideal solution tailored to this specialized field. We engaged with Landwirt.com customers and dealers before developing the tool to ensure we created a tailored solution that aligns with their sales processes. By consolidating multiple communication channels into a single platform, Verkaufsoptimierer simplifies customer acquisition, improves communication, and enhances sales efficiency for machinery dealers. The direct integration of Landwirt.com chat also enables salespeople to engage in conversations with potential customers directly from Verkaufsoptimierer.
The ticket system in Verkaufsoptimierer allows sales teams to create, manage, and organize customer inquiries from various channels into a centralized board. This system ensures that no customer inquiry goes unnoticed and enables quick processing of each request, ultimately improving response times and customer satisfaction.
Threemainlevelsofroles:boss,supervisor,andsalesperson
Verkaufsoptimierer features role management capabilities, with three main levels of roles: boss, supervisor, and salesperson. This structure ensures a clear hierarchy and enables better management of tasks and responsibilities within the sales team. The platform also enables managers to assign responsibilities and tasks to individual salespeople, ensuring clear delegation and accountability.
Fullyresponsiveapplicationforaseamlessexperience
Verkaufsoptimierer is a fully responsive application that provides a seamless user experience across various devices, such as desktops, tablets, and mobile phones.
KeyFeaturesofVerkaufsoptimierer
Calculation of potential sales and total profit
Verkaufsoptimierer leverages its integration with Landwirt.com Marketplace to provide users with real-time price information for machines based on their advertisements on the platform.
Drag and drop ticketing board
The drag-and-drop ticketing board allows sales teams to easily manage and prioritize customer inquiries, ensuring all requests are handled efficiently and effectively. A turnover proposal is also given based on the advertisement price of a machine.
Progress and stages of closing deals
Verkaufsoptimierer allows sales teams to monitor the progress of deals and the various stages of closing them by organizing tickets in columns representing the stage of the deal.
Assignment of responsibilities and tasks
The platform enables managers to assign responsibilities and tasks to individual salespeople, ensuring clear delegation and accountability.
Easy recording of activities and documents
Verkaufsoptimierer offers automated activity tracking for tasks such as changing ticket details or customer information, saving users time by automatically logging and updating relevant details.
Scheduling future activities with prioritization
The platform includes a scheduling feature that enables users to plan and prioritize future activities, ensuring important tasks are not overlooked.
“We were excited to begin using Verkaufsoptimierer at Eichmann Landtechnik, and we are happy to report that it has fully met our expectations. One of the key advantages we have observed in using "VOP" is its ability to facilitate activity planning and provide a comprehensive history of interactions with individual customers. Having the integrated Landwirt.com chat and notifications has also been extremely valuable.”
Christian Kaderabek
Eichmann Landtechnik GmbH
Moreefficiency,highersales,andhappiercustomers
The successful collaboration between Landwirt.com and Mashed Software Solutions would not have been possible without key team members' hard work and dedication. Miriam Derler, the project manager and designer, and Jakub Pojsl, the lead developer, played crucial roles in bringing the Verkaufsoptimierer platform to life.
The future goal of Verkaufsoptimierer is to revolutionize how dealers on Landwirt.com manage customer interactions and sales processes. The platform unifies communication channels, streamlines customer acquisition, and improves overall sales efficiency. The result is higher sales, increased customer satisfaction, and a more organized and effective sales process for agricultural dealers.
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